Health Schools South-West

Image campaign for GSSW

  • Campaign planning
  • Photo and video production
  • Poster design
  • Organic social media and paid advertising
 

For several years now, we have been supporting Gesundheitsschulen Südwest in recruiting new pupils. For what is now the third campaign, we have created agaming-style poster and digital campaign and complemented it with organic social media.


Campaign mix (offline & online)

  • Outdoor advertising: posters in public spaces, bus wraps, DOOH

  • Digital: ad placements on YouTube and META (Instagram/Facebook)

  • Organic social media: accompanying content with authentic insights


Services

  • Concept and design of the campaign (print and digital)

  • Organisation and execution of a professional photo and video shoot

  • Design of visuals for large-scale outdoor advertising, including DOOH and bus adverts

  • Video editing & post-production
     

Conclusion

Our experience shows that authentic content is crucial when it comes to building trust. Billboard advertising generates attention and reach in public spaces – but to create emotional connection and convey a genuine picture of the training programme, organic social media is also needed. It is only the combination of strong offline visibility and credible insights online that makes the campaign effective as a whole.

Similar reference projects

Your contact person

Pia Bayer

Art Direction Kreativ

+49 7644 92092-32

For almost 25 years, aufwind has stood for creative quality and powerful ideas. Made in Malterdingen by great people.