AUFWIND. THE AGENCY,
THAT BUILDS TRANSPORT BUSINESSES.

Thermals refer to an upward movement of air caused by the sun, which provides glider pilots with the necessary lift.

We see this as the power that arises when more than 40 people with a range of skills work together on a single idea.

Having started out as a two-person team in 2002, we have since served over 500 clients. From our base between Freiburg and Offenburg, we work with medium-sized companies, organisations, international brands and theme parks.

At Aufwind Rides, we develop and build immersive attractions and rides that bring together storytelling, design, software and engineering.

These include:

• immersive dark rides
• flying theatres and flight simulators
• interactive train simulators
• custom motion platforms
• simulators and custom-built attractions
• Pre-shows and theming
• Interactive media and real-time controls
• multisensory effects such as wind, water, mist, light and scent

We support these projects from the initial concept through to story, design, content, construction and programming, right through to technical implementation and commissioning.

For Ravensburger Spieleland, Schwaben Park and Freizeit-Land Geiselwind, this results in attractions where rides, space, media, movement and storytelling merge to create a fully immersive world.

A recent example is the Ravenmoor Academy at Freizeit-Land Geiselwind: a dark ride developed by aufwind, in which set design, media production, software, control systems, effects and technology work together seamlessly.

Aufwind Rides is not simply an additional business division alongside our agency work. It demonstrates what is possible when all of aufwind’s areas of expertise come together.

However, we are also experts in traditional agency work – and have been for more than 20 years.

Aufwind develops brand identities, print media and cross-media campaigns, produces photo and video content, and manages social media communications. Our long-standing clients and references include well-known companies and brands such as EDEKA, Roche and DEHOGA, as well as many medium-sized businesses from our region and beyond.

In doing so, we combine creative ideas with strategic thinking and an approach to implementation that works effectively across different media and channels.

Our digital solutions come into their own where simple websites and drag-and-drop systems reach their limits.

We develop complex web platforms, bespoke software and digital infrastructures featuring sophisticated data structures, interfaces and automated processes.

These include product information management, digital asset management, product configurators and the intelligent integration of different systems and data sources.

Here, too, our clients benefit from aufwind’s unique structure: conception, design, programming and technical implementation are seamlessly integrated.

Through AI consultancy, workshops and training courses, we take this approach to the next technological level.

We help companies identify meaningful AI use cases, develop strategies and deploy AI safely and cost-effectively. In doing so, we firmly believe that crucial AI expertise must not be entirely outsourced; it must be built up within the company itself.

To this end, we provide the necessary knowledge – ranging from AI management and discovery workshops, through the EU AI Act, to AI visibility, GEO and automated workflows.