aufwind uptodate

What
drives us

And perhaps you too.

Here, we share insights from our projects, trends in AI, GEO and digital marketing, as well as experiences drawn from over 20 years of agency life. We’ll also be bringing you the latest news from the world of aufwind – from new attractions to exciting client projects.

Mandatory AI labelling from August 2026
We have taken a look at the EU AI Act and explain when labelling is actually required, what exceptions apply, and why many companies misunderstand the regulations.
Corporate identity and website for the reopening of HOFIS
Featuring three charming mascots
Pitch won:
Campaign for the RVF
A look back at the Raesfeld AI Days
Inga was the keynote speaker in Raesfeld
The Claude Myth
The Scotland Yard Ride – a milestone for us
A new, innovative ride at Ravensburger Spieleland