AI FOR BUSINESSES
Artificial intelligence is transforming our
working world faster than any technology before it.
Companies are facing key questions:
How do we remain fit for the future?
Which developments are truly relevant?
Where should we start?
And how can we manage to keep up with this pace?
Every day, new opportunities, new tools and new areas of application emerge.
This gives rise to two specific challenges: the implementation of productive AI and visibility
AI only realises its full potential when it is meaningfully integrated into processes, communication and decision-making. This is precisely why we have developed the UPLIFT Framework – a structured roadmap for the successful deployment of artificial intelligence within an organisation.
The way we search for information and make decisions is changing. Alongside traditional search engines, AI systems such as ChatGPT, Claude, Gemini and Perplexity are playing an increasingly important role. Content is not only read by people, but is also increasingly being analysed and evaluated by machines, and used to generate recommendations.
The answer to this question is provided by two frameworks that we have developed ourselves, based on practical experience:
UPLIFT by Inga Roser
Using AI to your advantage
From concept to productive use.
VALUES EEE according to Inga Roser
Boosting visibility
Content that builds trust, increases visibility and is recommended by AI systems.
Many organisations face similar challenges: AI is used in an ad hoc manner, there is a lack of a shared understanding, processes are not clearly defined, and staff have very different levels of prior knowledge. The UPLIFT Framework provides a clear structure to offer guidance, build knowledge and integrate AI into day-to-day working practices step by step.
So how do we create content that is relevant to people whilst also being recognised by AI systems as a trustworthy source?
This is precisely why our expert Inga developed the WERTE EEE Framework.
The WERTE EEE Framework is not a theoretical model. It serves as the basis for all the services we provide to help businesses remain visible, relevant and future-proof in an AI-driven world.
Tried-and-tested solutions
How we support businesses
Our frameworks provide the strategic framework. Through our services, we help companies to develop concrete measures based on this framework – tailored to their individual needs, practical and aligned with their objectives. We do not see ourselves primarily as consultants, but as doers and implementers.
We equip students with the skills they’ll need for the workplace of tomorrow
AI is transforming businesses on two key levels: it opens up new opportunities for more efficient processes whilst, at the same time, changing the way information is found, evaluated and communicated. Our workshops and training courses equip businesses with the skills they need in both areas.
From the first use cases, through a bespoke AI roadmap, to guidelines, staff empowerment and a sustainable AI culture. Together, we lay the foundations for the productive and responsible use of AI within the organisation.
The WERTE EEE Framework forms the basis for modern GEO strategies. Drawing on many years of experience, Inga Roser demonstrates how companies can optimise their content for both search engines and AI systems, thereby strengthening their digital visibility in the long term.
MEET INGA
Here you can see her (second from the right) at the Raesfeld AI Days organised by the Mediennetzwerk Handwerk, where she led a three-hour workshop on content marketing and visibility in AI systems.
Just ask.
Inga Roser
Projektleitung Digitales Marketing / KI-Management und -Beratung
"Wenn du wissen möchtest, wie WERTE EEE oder UPLIFT für euch konkret aussehen kann, dann ruf mich einfach an oder schreib mir eine Mail. Ich freue mich auf den Austausch."