Fairnetz GmbH

Apprenticeship campaign for FairNetz

Website relaunch
Youth marketing
Bus signage
D.O.O.H.

FairNetz is a regional energy supplier and a reliable partner for electricity, gas, water and heating. With its campaign aimed at trainees, the company sought to reach young people specifically and provide an insight into its apprenticeship programmes.

To this end, we developed a careers page and a consistent campaign design for print and digital media. A key element was the photo and video shoot featuring employees and apprentices. The aim was to present the professions and day-to-day working life in a realistic light. To complement this, we produced interviews and video content for various channels.

The visual concept was consistently applied across all initiatives – from social media and print adverts to trade fair appearances and accompanying materials such as promotional items, leaflets and stickers.

Our services

Screen design for the careers page
Concept and development of the trainee recruitment campaign
Photo and video shoots with staff and apprentices
Production of interviews and video formats
Campaign design for print and digital
Design of leaflets, stickers and trade fair giveaways
Concept and design of the trade fair stand
Social media management, including organic content and paid advertising, throughout the campaign