ROADSHOW COACHES AND VEHICLES
Experiences that resonate with people – right there on the spot
With a bespoke roadshow vehicle, you can take your brand, your products or your message right to where your target audience is – in public spaces, on company premises, at trade fairs, festivals or educational institutions.
A roadshow vehicle brings your brand out of the digital realm and into the real world. People can experience it, try it out, ask questions and strike up a conversation with you directly. It is precisely in these settings that connections are forged which no website or social media post can replace.
First-class live marketing
To turn a mobile stage into a genuine experience, we develop far more than just a vehicle. We design interactive formats that actively engage people and convey content in an accessible way. Sometimes the focus is on attracting young talent and career guidance – as with the DEHOGA GastroMobil, the recruitment buses for EDEKA or “Bau dein Ding”. At other times, the aim is to make complex topics more accessible – as with the Roche roadshow, which provides information about multiple sclerosis and creates space for discussion.
From the initial idea to the finished roadshow vehicle
Every roadshow begins
with a clear question:
What do you want your target audience to understand, experience or do?
On this basis, we develop a bespoke concept – from the initial idea through to the vehicle’s design and technical implementation. The interior is tailored to your campaign and can include presentation areas, lounge areas, interactive stations, multimedia technology, VR experiences, simulators or mobile outdoor stations.
This is how your message
becomes an experience
The result is a roadshow vehicle that not only looks great, but also turns your message into a tangible experience.
Roadshows for young talent recruitment and career guidance
"The EDEKA Food Express is a real highlight
... and is only surpassed by the Smoothierider – it’s impressive to see how our desire to turn a smoothie’s supply chain into a ‘wild ride’ has been brought to life" (André Pointmayer, Head of Division, Human Resources Development, EDEKA Minden-Hannover Zentralverwaltungsgesellschaft mbH).
A key focus of our work is on recruitment of young talent. After all, people often gain a better understanding of different careers when they can try them out for themselves.
Making complex topics easy to understand
"At last I can show my loved ones how I feel"
One example of this is the multiple sclerosis roadshow. The ‘Trotz MS’ bus offers people with MS, their relatives and anyone interested the opportunity to find out more, share experiences and talk to experts. The often invisible effects of the condition are particularly important here.“At last I can show my loved ones how I feel”
A quote from neurologist Dr Heike Stephanik illustrates just how powerful such an experience can be:
“The bus itself is a highlight […], as it portrays the individual symptoms in a very authentic way.”
This is precisely where the strength of good roadshow concepts lies: they create a space in which people not only take in information, but also gain a better understanding of how things are connected.
Source: www.trotz-ms.de
Interaction rather than mere presentation
Depending on the aim of your campaign, various elements can be used:
- interactive exhibits
- VR and AR applications
- simulators
- digital games and gaming stations
- Photo and video booths
- Presentation and consultation areas
- Themed lounges
- Mobile outdoor stations
- Multimedia and LED technology.
Technology that makes interaction easy
It is not just the technology that matters here. What is crucial is that each element fulfils a clear purpose: it should make content easy to understand, facilitate conversations, or actively engage people with your brand, your product or your topic.
Our team takes care of
the following, amongst other things:
- Strategic concept
- Development of the experience concept
- Vehicle selection and conversion
- Interior design
- Design and brand presentation
- Interactive applications
- Media and event technology
- Exhibits and custom-built structures
- Project management
- Production at our own facility
This is how a vehicle is transformed into a mobile communication space.
Let’s put together your roadshow
Whether it’s youth marketing, product presentation, health communication or mobile brand promotion – together we’ll develop a roadshow vehicle that matches your message and reaches people directly.
Tell us what you’ve got in mind. We’ll take your idea out onto the road.
Why not just have a chat with
Case Studies
FAQ
A successful roadshow is not just about an eye-catching vehicle. What matters most is a well-thought-out overall concept that brings together the target audience, the message and interaction. Only when design, technology and content are harmonised can an experience be created that actively engages people and facilitates direct dialogue.
A roadshow vehicle can be used for a wide variety of purposes:
- Attracting young talent
- Introducing apprenticeships
- Showcasing products
- Explaining innovations
- Increasing brand awareness
- Advising customers and prospective clients
- Sharing knowledge
- Supporting awareness campaigns
- Facilitate face-to-face discussions
- Complement events and trade fairs
A roadshow is particularly effective when people are encouraged not just to see something, but to experience it for themselves.
That depends on the scope of the project. From the initial concept idea through to the design, vehicle conversion and technical fit-out, we plan every roadshow on a case-by-case basis. Together, we’ll draw up a realistic timetable to ensure your vehicle is ready for use on time.
Depending on the project, an existing vehicle can be converted and adapted to your requirements. Alternatively, we can develop a new roadshow vehicle that is perfectly suited to your campaign and the features you require.
That depends entirely on your campaign. Depending on your objective, we develop roadshow concepts using buses, trailers, semi-trailers, Sprinters or other specialised vehicles. It’s not the type of vehicle that matters, but how your message can best be conveyed. Together, we’ll choose the solution that suits your content, your target audience and the locations where the campaign will take place.
We don’t just fit out vehicles. We develop mobile experiences based on a clear communication concept.
Our experience ranges from recruitment buses for EDEKA and the DEHOGA GastroMobil to roadshow concepts such as ‘Bau dein Ding’ and the multiple sclerosis bus for Roche. Every project has its own theme, its own target audience and its own objective.
What they have in common is that content isn’t just presented – it’s transformed into experiences. That’s precisely what makes our roadshow vehicles so effective.