Construction Industry in Baden-Württemberg

CONSTRUCTION – It’s your thing!

"Bau Dein Ding" is the name of our prototype cross-media campaign aimed at young people. Originally conceived for the construction industry in Baden-Württemberg in 2012, it has been continuously developed and has now even been adapted by five other federal states. What is the secret to its success? An interactive bus that stops in school playgrounds or at construction trade fairs, communicating the numerous career opportunities in the construction industry to the target group in an exciting way. And, of course, not through boring information boards, but with all sorts of fun activities: a game here, a quiz there, a film over there. The best bit: they’re all directly linked to the relevant online channels, so you can go back straight afterwards and have another thorough look at your photos, game results and career recommendations.

OUR WORK

Logo development and corporate design
Brand name, slogan and copywriting
Production of image films, cinema adverts and trailers for the individual careers
Website design and technical implementation
Development of the online job board and online shop
Implementation of the roadshow bus (exterior design, interior fit-out, interactive games and information areas)
Development of the teacher’s pack to support the appropriate organisation of lessons

“After more than three years’ experience with the BauBus, we are absolutely convinced that engaging directly with young people is essential and makes a real difference.

The young people are enthusiastic, and the teachers are impressed by this innovative form of career preparation, which also includes elements well-suited to preparation and follow-up work in the classroom. “We’re often asked about the BauBus.”

Eleni Auer, Head of the Press and Public Relations Department

Construction Industry Baden-Württemberg