Creative WOW
Digital solutions
Rides & Experiences
Visibility & AI

Health Schools South-West

PhysiYOU. Campaign for the South-West Health Schools.

  • Development of the campaign concept
  • Concept and implementation of the key visual
  • Professional photo and video shoot

Gesundheitsschulen Südwest trains healthcare professionals. We have been supporting GSSW in recruiting new students for several years.

We developed a bespoke key visual for the campaign: PhysiYOU. The campaign design was used for billboards, digital adverts and social media. An animated intro and outro were also created for META and YouTube.


Here, too, genuine insight was key. That is why pupils from the GSSW appeared in front of the camera. This makes the campaign relatable and presents the education programme in a far more authentic way than mere advertising imagery.

The mix of outdoor advertising, digital adverts and organic social media content has proved its worth. Posters and digital campaigns ensure visibility. Organic content complements the campaign by adding a sense of connection, personality and genuine insights into everyday training life.

Our work:

  • Concept and development of thePhysiYOU key visual
  • Design of campaign posters and advertisements
  • Photo and video shoots with real students
  • Animation of the intro and outro for digital adverts
  • Video editing and post-production
  • Launch of the campaign on META and YouTube
  • Accompanying organic social media content

Similar reference projects

Your contact person

Pia Bayer

Art Direction Kreativ

+49 7644 92092-32

For almost 25 years, aufwind has stood for creative quality and powerful ideas. Made in Malterdingen by great people.