MCS – My Convenience Service

MCS – Specialist in convenience wholesale

Comprehensive creative services for Germany’s largest convenience retail group

"MCS – Mein Convenience Service" is a Germany-wide network that has been supplying thousands of petrol station shop operators and retailers for decades.

High-quality sales and marketing services for petrol stations, kiosks, bakeries and much more.

The experts in procurement, marketing and sales support their customers with high-quality services designed to boost turnover in a targeted manner, strengthen customer loyalty and simplify day-to-day operations. The comprehensive sales and marketing tools are constantly being developed. Particular emphasis is placed on high-quality digital toolsets – but MCS also offers effective support in the area of traditional print media.

We have been supporting MCS for several years now with the creative and digital implementation of the measures agreed upon together. We’d be happy to give you a brief insight:

digital toolsetsMCS offers its partners, for example, social media templates or social convenience templates, which shop operators can easily customise at the touch of a button and in real time, and then post on their own channels with minimal effort. The templates are based on modern video animations and graphics. They are available to partners in the MCS media library, which is constantly being expanded.

Traditional print media and creative design

In the area of traditional print media, we have designed, for example, wall calendars, notepads, folders and leaflets, the latter of which are also used in digital form. We have also created a special aircraft trolley for storing technical assets for use at, for example, trade fairs or client visits. Various sticker designs are used as wall art in our own MCS office and have also been printed on T-shirts.

Support for‘

’campaignsAs part of a new customer acquisition campaign, we implemented the following measures:

Personalised direct mail with a unique QR code for registering for sample bags
Campaign slogans and key visuals (e.g. ‘Sales Engine’)
Dedicated campaign website

Sample bags sent individually with a leaflet and products

Our work at a glance:

Design of graphics and video animations for the website and social media (e.g. MCS products depicted as ‘flying’ objects, integrated into the website as a parallax effect)
Concept and graphic design for print media
Conceptualisation and creation of special logos, key visuals and slogans for special promotions
Design of digital templates for social media
Campaign concept development and implementation to attract new customers
Screen design for the new website