With over 27,000 employees in more than 86 countries, the building materials manufacturer based in Iphofen, Lower Franconia, is undoubtedly one of the largest in its sector. Over the course of our long-standing collaboration, we have worked on a wide range of projects, a small selection of which we would now like to showcase here. For us, the focus has always been on the same question:
Do you actually always have to add water to stop plaster from drying out? Not at all. It works just as well with a snappy advertising campaign.
Who was Superman again, anyway? The real heroes are called Fire, Drystar and Silentboard!
To ensure that Knauf’s saviours against fire, water and sound aren’t just seen as colourless plasterboards, we’ve given them a comic-style hero’s face.
OUR WORK
- Campaign concept
- Character development
- Design
- Promotional items
