Knauf Gips KG

Diamond Fever

With over 27,000 employees in more than 86 countries, the building materials manufacturer based in Iphofen, Lower Franconia, is undoubtedly one of the largest in its sector. During our long-standing collaboration, we have worked on a wide range of projects, a small selection of which we would now like to showcase here. For us, the focus has always been on the same question:
Do you actually always have to add water to stop plaster from drying out? Not at all. The same principle applies to a snappy advertising campaign.

‘Diamant’ is the name of the all-rounder amongst drywall boards. Whatever the requirements, it always shines
with its high quality. No wonder, then, that thanks to this Knauf gem, you can quickly find yourself caught up in a real ‘diamond frenzy’. That was precisely the theme of the competition we developed: the winner was whoever filled the most building sites with diamonds.

OUR WORK

• Campaign concept
• Design