Ernst & König GmbH

Website relaunch

  • Concept development and strategic consultancy
  • Modern web application (React)
  • CMS (Pimcore)
  • Automated PDF generation
  • Interfaces with vehicle marketplaces
  • Efficient vehicle search
  • Chatbot integration
  • Scalability

Relaunch of the website for Ernst & König GmbH, a car dealership group representing Ford and Hyundai with 10 branches across Baden. This is complemented by a clear overview of the range of vehicles and services on offer.

Ernst & König GmbH is a forward-looking family-run business with over 400 employees, representing the Ford and Hyundai brands. With 10 branches, the company has a presence throughout Baden – from its northernmost branch in Offenburg, via Freiburg, down to the Swiss border in the south and eastwards to Konstanz on Lake Constance. With over 100 apprentices, Ernst & König is one of the region’s largest training providers and, together with its team, not only sells new and used cars of all drive types but also offers customers a comprehensive service. In addition to its own branch network, the company has almost 40 partner businesses, providing customers with a close-knit network of Ford sales and service centres.

     

    The challenge

    • The vehicle inventory had to be automatically synchronised with external portals such as mobile.de and AutoScout24.
    • Vehicle data was imported from an external source and published on a daily basis.
    • Depending on the type of powertrain, the correct fuel consumption and emission figures had to be displayed.
    • Vehicles and contact persons had to be mapped according to their location.

    Approach

    • Analysis of the existing website and location structure
    • Design of a clear navigation structure for vehicles, services and locations
    • Technical implementation of the new website 
    • Testing and go-live

    Result

    Ernst & König now benefits from a modern website that enables customers at all locations to quickly find the right vehicles and services.

    Your contact person

    Timon Dehmer

    Leitung Digital & Projektmanagement

    +49 7644 92092-63

    Similar reference projects

    For almost 25 years, aufwind has stood for creative quality and powerful ideas. Made in Malterdingen by great people.