Ernst & König GmbH
Website relaunch
- Concept development and strategic consultancy
- Modern web application (React)
- CMS (Pimcore)
- Automated PDF generation
- Interfaces with vehicle marketplaces
- Efficient vehicle search
- Chatbot integration
- Scalability
Relaunch of the website for Ernst & König GmbH, a car dealership group representing Ford and Hyundai with 10 branches across Baden. This is complemented by a clear overview of the range of vehicles and services on offer.
Ernst & König GmbH is a forward-looking family-run business with over 400 employees, representing the Ford and Hyundai brands. With 10 branches, the company has a presence throughout Baden – from its northernmost branch in Offenburg, via Freiburg, down to the Swiss border in the south and eastwards to Konstanz on Lake Constance. With over 100 apprentices, Ernst & König is one of the region’s largest training providers and, together with its team, not only sells new and used cars of all drive types but also offers customers a comprehensive service. In addition to its own branch network, the company has almost 40 partner businesses, providing customers with a close-knit network of Ford sales and service centres.
The challenge
- The vehicle inventory had to be automatically synchronised with external portals such as mobile.de and AutoScout24.
- Vehicle data was imported from an external source and published on a daily basis.
- Depending on the type of powertrain, the correct fuel consumption and emission figures had to be displayed.
- Vehicles and contact persons had to be mapped according to their location.
Approach
- Analysis of the existing website and location structure
- Design of a clear navigation structure for vehicles, services and locations
- Technical implementation of the new website
- Testing and go-live
Result
Ernst & König now benefits from a modern website that enables customers at all locations to quickly find the right vehicles and services.
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