GEO – VISIBILITY FOR AI
What happens when ChatGPT is asked for a solution ten times...
...and doesn’t mention your company even once?
This is precisely why optimisation for generative AI systems is increasingly becoming a competitive factor.
More and more purchasing decisions no longer begin with a traditional Google search, but with a question posed to ChatGPT, Gemini or Perplexity. Anyone who isn’t recognised as a relevant source there loses visibility and, with it, high-quality leads.
Will AI recommend your company in future – or your competitor’s?
What is needed is well-researched content that builds trust and is recognised by AI systems as a relevant source.
As an expert in communication, content and AI visibility, Inga helps companies adapt their content to the demands of a new world of search and information. This is based on the specially developed WERTE EEE Framework – a practical approach that combines traditional communication principles with the quality requirements of modern AI systems. At the same time, she demonstrates how AI can be used effectively to develop high-quality content – from tried-and-tested system prompts and personalised AI assistants to advanced content workflows.
The WERTE EEE Framework is underpinned by the belief that high-quality communication continues to make all the difference, even in the age of AI. Drawing on many years’ experience in SEO, content marketing and corporate communications, as well as in-depth expertise as an AI manager and AI automation manager, Inga Roser combines strategic communications knowledge with modern AI methods. Not as a replacement, but as an intelligent enhancement to human expertise.
Whilst many GEO approaches focus exclusively on optimisation for AI systems, the WERTE EEE Framework takes a holistic approach. This is because successful communication is created through content that imparts knowledge, builds trust, evokes emotions and sticks in the memory. It is precisely this combination that makes the framework far more than a traditional GEO concept.
The WERTE EEE Framework forms the technical basis of our workshops. Furthermore, participants benefit from an extensive collection of tried-and-tested system prompts, GEO analysis prompts and AI assistants, developed from many years of experience in SEO, content marketing, corporate communications and day-to-day work with AI.
Instead of starting from scratch, you’ll work with ready-to-use templates and workflows that have been continuously refined and tested in practice. This means you’ll gain not only knowledge but also practical tools that make it easier to get started and improve the quality of your content in the long term.
High-quality content can achieve much more today than it used to. When structured correctly, it boosts your visibility in search engines and AI systems, provides material for social media, newsletters or videos, and at the same time supports sales and recruitment. That is precisely why we approach content strategically, rather than on a channel-by-channel basis.
Added value that extends beyond the workshop
Digital communication is evolving at a rapid pace – and so too are the possibilities offered by AI. That is why we are constantly refining our methods, workflows and tools, incorporating new insights gained from real-world experience. As a workshop participant, you’ll benefit from this ever-growing wealth of experience and learn not only about individual tools, but also a well-thought-out process for high-quality communication in the AI era.
In addition, you’ll gain access to an exclusive collection of tried-and-tested system prompts, templates, analysis workflows and practical guides. You’ll learn how to intelligently automate repetitive tasks without compromising on quality, personality or strategic control. This frees up your time for the content that really makes a difference – and allows you to use AI where it creates genuine added value.
In short, you’ll develop an efficient system that ensures quality, saves time and creates space for creativity and strategic thinking.
Our support in detail
Empowerment rather than dependence
From compact introductory workshops and bespoke intensive workshops right through to long-term support or full-scale implementation: our aim is to empower you and your team and build up knowledge within your organisation for the long term.
Where additional expertise creates the greatest added value, we provide strategic guidance or take on selected implementation projects.
WHY CHOOSE INGA?
Practical experience gained from real-world projects
We put into practice every day what we teach. Our workshops combine many years’ experience in communication and SEO with modern AI methods, our own frameworks and a commitment to applying knowledge directly in practice.
Your point of contact
Inga Roser
Projektleitung Digitales Marketing / KI-Management und -Beratung