VALUES EEE MASTERCLASS
High-quality communication for people and AI
High-quality communication does not result from individual prompts or AI tools, but from clear quality standards, in-depth knowledge and well-thought-out processes. In the WERTE EEE Masterclass, you’ll learn about the framework developed by Inga Roser and develop a sustainable communication system for your company, covering everything from strategy and content creation to quality control.
WHAT'S IN STORE FOR YOU
Find out about the quality criteria that ensure content not only engages people but is also better understood and recommended by modern AI systems.
Together, we’ll develop a structured process for high-quality content – from identifying topics through to creation and optimisation. This will include appropriate system prompts, quality guidelines and processes tailored to your business.
Learn how to use a solid knowledge base to efficiently develop content for websites, blogs, LinkedIn, newsletters, podcasts or videos – without compromising on quality or personality.
Find out how AI can support your communication without replacing your corporate identity. Authenticity, expertise and brand recognition are preserved.
Systematically analyse and optimise content using the WERTE EEE framework before it is published.
Develop end-to-end content processes and learn how AI assistants, agents and automation can take over repetitive tasks.
Exclusively for participants
- Development of a bespoke WERTE EEE system prompt for your business.
- WERTE EEE analysis and content system prompts.
- Methods for AI-supported quality control.
- Strategies for cross-channel content processes.
- Initial automation concepts for a more efficient content workflow.
YOUR ADDED VALUE
Authentic communication meets intelligent AI
"I’ll show you how your company can develop its own AI-powered communication system, with clear quality standards, a distinctive tone of voice and efficient processes across all channels."
Your contact person
Inga Roser
Projektleitung Digitales Marketing / KI-Management und -Beratung