GEO STARTER WORKSHOP
Understand how businesses are featured and recommended in AI systems.
AI systems such as ChatGPT, Google AI Overviews, Gemini, Perplexity and others are changing the way people find information and make purchasing decisions. In this concise workshop, you’ll learn how this affects your business and what steps are truly important to take right now.
2 hours | Live | Online or in person
Why this workshop?
Digital visibility is undergoing a fundamental transformation. Increasingly, AI systems are providing answers directly from various sources, without users having to carry out a traditional Google search. Those who understand how these systems select and evaluate information can tailor their content specifically to them. The GEO Starter Workshop, led by expert Inga, lays the foundations for precisely this.
Here’s what you can expect
Understand why traditional search engine optimisation alone is no longer enough, and what role generative AI will play in the future.
Find out what quality criteria your content must meet in order to be classified as relevant by AI.
Find out about the key differences and how they affect your content strategy.
Identify the greatest opportunities for your business and develop an instinct for the right course of action.
Take away clear recommendations for action that you can apply straight away to your website and content.
Exclusively for participants
- The WERTE EEE approach – a holistic framework that combines practical knowledge, quality standards and modern AI methods into a well-thought-out system.
- GEO Starter Playbook covering the key fundamentals, strategies and recommendations for action.
- Selected WERTE EEE system prompts for analysis, research and high-quality content creation.
WHY CHOOSE AUFWIND?
Tried-and-tested methods and frameworks
"My methods are the result of continuous professional development and my day-to-day collaboration with businesses. My experience in communication, SEO, content marketing and the practical application of modern AI is constantly incorporated into my own frameworks, methods and training programmes. This means you receive strategies that have been tried and tested in practice" (Inga Roser)
Your contact person
Inga Roser
Projektleitung Digitales Marketing / KI-Management und -Beratung