01.03.2026
Pitch won:
Campaign for the RVF
“SPAR mobil. Reach your destination via the app.” is the slogan for the mobile ticketing campaign, which is taking to the streets and the web.
Caro and Pia had already made a strong impression during the pitch with our campaign approach , “SPAR mobil. Reach your destination via the app.” That initial idea evolved into an eye-catching campaign for the Freiburg Regional Transport Association (RVF), which was impossible to miss in Freiburg and the surrounding region.
Posters, illuminated posters, digital displays and a tram covered in large-scale branding brought the campaign to life in the cityscape. At the same time, a Google Ads campaign we implemented ensured additional digital reach.
From the campaign concept, through the slogan and design, to the implementation of the individual measures: in our new case study, we show how “SPAR mobil” has really taken off.