Regio-Verkehrsverbund Freiburg GmbH, or RVF for short, is the transport association for Freiburg and the surrounding region. Caro and Pia had already made a strong impression during the pitch with their campaign concept : ‘Save money whilst travelling. Reach your destination via the app.’
That initial idea evolved into a campaign that really stood out in the cityscape. Traditional billboards, light posters, digital displays and large-scale tram livery ensured wide reach in public spaces. A Google Ads campaign provided additional digital visibility.
The campaign thus demonstrates what effective communication relies on: a clear message, an eye-catching design and the right mix of traditional and digital measures.
Our work:
- Campaign concept for the mobile ticket campaign
- Development of the slogan and campaign visuals
- Design of digital adverts for digital displays
- Design of light posters and traditional billboard spaces
- Concept and design of tram signage
- Planning and implementation of a Google Ads campaign
