10.06.2026

A look back at the Raesfeld AI Days

Last month, I had the opportunity to organise a hands-on workshop as part of the Raesfeld AI Days organised by the MedienNetzwerk Handwerk.

#GEO #SEO #CONTENTMARKETING #CONTENTSTRATEGY #CONTENTWITHAI 

The workshop focused on the question of how companies and institutions can develop their content in such a way that it is relevant to people as well as to search engines and generative AI systems.

A key component of this was myWERTE EEE framework*, from which I have developed tried-and-tested system prompts. Participants were given exclusive access to an analysis prompt based on the WERTE EEE framework, as well as a prompt for structured content creation. Both can be used straight away or as a basis for creating their own custom GPTs and skills for AI agents.

The major advantage was that participants were able to start optimising their content straight away and take the knowledge they’d gained directly back to their organisations. Instead of theoretical concepts, they were given ready-to-use tools that bring together the experience and insights gained from many years of practical work. It was precisely this direct practical relevance that the participants highlighted as a particular added value.

💡 If you’re also interested in System Prompts or would like to find out more about the WERTE EEE Framework, please feel free to get in touch. I look forward to hearing from you.

*You can find out more about the WERTE EEE Framework here:

Visibility in the age of AI? Just ask

Inga Roser

Projektleitung Digitales Marketing / KI-Management und -Beratung

+49 7644 92092-17