SOCIAL
MEDIA ON THE RISE

Every successful collaboration begins with a personal discussion. We get to know your business, talk about your goals, target audiences and initial ideas for potential content. It is often during this discussion that the first formats and topics emerge, which will later shape your social media presence.

Building on this, we work together to develop the right approach – from a professional revamp of existing channels and a new social media design, right through to long-term support or empowering your team through workshops.

Our workshops draw on the experience gained from numerous projects and provide not only theory but also tried-and-tested solutions that can be implemented straight away. Workshops can, of course, also be booked as a standalone service – for example, if you need expertise to implement AI effectively or simply require valuable strategies to improve the performance of your channels.

Benefit from our experience and avoid many pitfalls

We provide recommendations on tried-and-tested planning tools, show you when paid solutions are actually worth the investment, and highlight which processes can be usefully streamlined with AI. This way, you benefit from our experience, avoid common pitfalls and save yourself a lot of unnecessary detours.

An authentic and professional design forms the basis for a compelling social media presence. Together, we’ll develop a style guide that’s perfectly tailored to your company’s content. Whether it’s job adverts, events, specialist areas or recurring series, every content format will have its own professional look and feel.

Depending on the initial situation, we’ll either build on your existing presence or design a completely new social media identity.

Services

• Social media facelift – revamping and modernising existing channels
• Social Media as Part of a Brand Relaunch – Development of a new visual identity in line with the corporate design
• Feed & Story Design – Customised design for all relevant formats
• Canva Templates– Professional templates designed for easy use by in-house teams
• Icons, graphics & templates – For a consistent brand identity

Of course, these services can also be booked individually. If, for example, you just need a cool new design for job adverts, we’d be happy to create modern templates for this, which your team can then easily use themselves. As we did here for one of our long-standing clients, the Ökumenisches Gemeinschaftswerk Pfalz. For Gesundheitsschulen Südwest, as part of their campaign to attract new students, we developed both the campaign layout for social media – mirroring the poster and outdoor advertising – and a style guide for organic posts. 

At present, we can clearly see that the use of AI makes content far more interchangeable. That is why our guiding principle is quite clear: AI should only be used to improve quality and increase efficiency, but not – as many others are now doing – to communicate quickly but in an interchangeable manner. AI-generated images of people are an absolute no-go for us. Not only for reasons of authenticity, but also because of copyright issues.

For this reason, content creation is an essential building block for credible social media for us. We visit the company, speak to staff, and film authentic insights – often without any specific guidelines. Employees should be exactly as they are – that’s how the best content is created. Of course, we always bring ideas to the table, but we only implement them if everyone is on board. Great social media thrives on people, and we know how to motivate them and work together to produce strong content. 

PS: Reels that are already performing well are usually much cheaper to run as adverts. These are also known as native ads.

Professional photo and video shoots with a film crew

For larger campaigns, a professional film crew is brought in to produce, for example, staff portraits, promotional trailers or expert interviews. One example is the company Braunform. As part of a larger shoot, portrait shots were taken against a grey screen, which were then edited to match the campaign layout. In addition, staff were interviewed to provide genuine insights into the various areas of the company. These videos were then uploaded to YouTube and embedded on the careers page. 
We also produced smartphone videos for Instagram Reels to tease these videos on Instagram. This format is particularly popular and is especially well-suited to website relaunches and campaigns. This allows us to achieve maximum synergy, and content can be distributed across all channels. 

ChatGPT now generates text suggestions in a matter of seconds. Whether these actually sound like your company is another matter. That’s why we edit and revise every post – checking the language, content and brand tone. We use AI as a tool, but the final quality control remains in our hands.

The coordination process should also remain as straightforward as possible. With streamlined approval processes and suitable social media tools, we organise planning, feedback and publication efficiently – without unnecessary back-and-forth coordination.

On request, we can configure bespoke AI assistants that enable your team to prepare texts and other content themselves in the appropriate brand style.

Services

• Copywriting & Proofreading
• Adaptation to brand tone and identity
• Editorial and publication planning
• Coordination & approval processes
• Publication via social media tools
• Customised AI assistants for content creation

Particularly when social media is managed in-house, a regular external perspective is invaluable. We support social media managers in their day-to-day work, exchange ideas regularly and contribute fresh ideas, formats and insights from other projects. For channels we manage on a long-term basis, we also take on parts of the day-to-day operations as required.

When it comes to campaigns, we bring our experience in running adverts on Meta, YouTube, TikTok and other platforms to the table. We find the combination of paid campaigns and organic social media – that is, a company’s regular posts that aren’t run as adverts – to be particularly effective.

This synergy works particularly well in recruitment: professionally designed campaign visuals generate attention and reach. At the same time, interviews, Reels and insights into day-to-day working life paint an authentic picture of the company. Anyone who has been intrigued by an advert and visits the channel won’t simply find the next advertising message there, but real people and genuine insights.

Services

• Comprehensive social media management – from day-to-day planning to publication
• Support for in-house social media managers – regular dialogue, brainstorming and fresh ideas
• Campaign design & ad placement
• Meta, YouTube & TikTok ads
• Recruitment campaigns
• Integration of paid and organic social media
• Campaign optimisation & evaluation