Construction Industry in Baden-Württemberg
Heavy mortar
… is the name of our prototype cross-media campaign aimed at young people. Originally devised for the construction industry in Baden-Württemberg in 2012, it has been continuously refined and has now even been adapted by five other federal states. What is the secret to its success? An interactive bus that stops in school playgrounds or at construction trade fairs, communicating the numerous career opportunities in the construction industry to the target group in an exciting way. And, of course, not through boring information boards, but with all sorts of fun activities: a game here, a quiz there, a film over there. The highlight: they’re all directly linked to the relevant online channels, so that afterwards you can take another thorough look at your photos, game results and career recommendations.
OUR WORK
- Logo development and corporate design
- Brand name, slogan and copywriting
- Short industry films
- Website
- Bus (exterior design, interior fittings, interactive play and information areas)
- Teacher’s pack for a tailored approach to teaching
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