For many years, we have been designing the guest magazine CALMA for the Wald & Schlosshotel Friedrichsruhe – a high-quality magazine that is sent regularly by post to regular guests and interested parties. With engaging features, personal interviews and exclusive insights, it extends the hotel experience far beyond the guest’s stay and strengthens the emotional connection to the brand.
Together with the client, we develop the content and design concept for each issue. Conversations with notable figures give rise to authentic profiles – for example, with two-star chef Boris Rommel, who offers insights into his philosophy and the hotel’s Michelin-starred cuisine. The issues are complemented by features on cuisine, wellness, nature, architecture and special experiences at the hotel.
High-quality photographic features*, a consistent editorial design and carefully crafted stories make each issue a magazine that people enjoy reading and keeping.
OUR WORK
- Long-standing conceptualisation and design of the guest magazine CALMA
- Editorial concept and theme planning
- Interviews and journalistic coverage resulting in high-quality features and profiles
- Editorial design, typesetting and final artwork
- Photography concept (photo shoots* based on our mood board are carried out in-house)
- Design of other high-quality print media, including the wedding brochure
